For seven and a half years I was part of the presenting team on Channel 5's Milkshake!, one of the UK's most loved preschool brands.

I presented The BAFTA nominated Milkshake Show, toured the country in theatre shows, and voiced characters in animations. It was the most brilliant, chaotic, joyful job and it taught me everything about how to connect with families.

In 2010 I moved behind the camera. I spent years in production, as Associate Producer at Milkshake! and Production Manager on CBBC's Strange Hill High, and Channel 5's Winnie and Wilbur, CBeebies Happy Tent Tales, CBBC My Life: Hair at Home and the Royal Television Society award winning IRL with Team Charlene.

In 2019 I completed an Advanced Diploma in Strategic Social Media Marketing with Digital Mums and Square Eye Social was born. Everything I'd learned in nearly 20 years of children's TV, how to tell stories that resonate, how to capture attention, how to communicate in a way that makes families feel something translated perfectly into social media strategy.

What sets me apart isn't just my knowledge of social media. It's that I understand your audience, parents and families from the inside. I've spent my career creating content for and about them.

I'm also a proud mum to two children so I understand what parents need and want. Family life gives me a genuine, lived understanding of the audience I help brands speak to, and I wouldn't have it any other way.